Dustin Parker

What Remains

An algorithm predicted I would click on this article before I knew I wanted to read it. Another one knew I'd pause on that photograph, linger over that headline, abandon my cart before checking out. Somewhere in a server farm I'll never visit, a model of my preferences exists that is, in measurable ways, more accurate than my own self-understanding. It knows which ads will work on me, which times of day I'm most susceptible to impulse, which emotional triggers bypass my better judgment. What unsettles me isn't the accuracy. It's that I've mostly stopped noticing.

What Remains

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